Simon Arkell

Simon is an experienced technology entrepreneur and executive with extensive global experience. As the founding CEO of Predixion Software, Simon has grown the company from inception in 2009 to its current position as a major disrupter in the fast-paced predictive analytics industry, boasting major global partnerships and customers. Before founding Predixion, Simon was an operating partner with Triton Pacific Capital Partners, President of a 600-employee, 10-country, Oracle software consulting firm based in the UK, and a Principal with Gramercy Venture Advisors, an international boutique investment banking firm where he assisted technology companies with fundraising, M&A and corporate strategy. Simon is a two-time Olympian for Australia in the pole vault, and is also program chairman for Megan’s Wings – a charity that provides assistance to families with children fighting cancer. 

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John Burke


John is a proven operator and technology executive with 20 years experience in fast-growth environments ranging from start-ups to public technology companies. He has served in the COO, CFO and Senior Financial roles at DYE Precision, St. Bernard Software, Global Domains, Visual Sciences and WebSideStory. John was part of the management team at WebSideStory that pioneered SaaS-based web analytics. He was instrumental in raising over $44 million in private equity and $50 million in the Company’s IPO. John oversaw financial operations during the Company’s growth from $9 million to $100 million in annual revenues. The Company sold in late 2007 for over $400 million.

John started his career at PricewaterhouseCoopers where he served in both business assurance and financial advisory services. He specialized in mergers and acquisitions, business valuation and forensic accounting. He received his CPA while at PwC. John was honored as 2009 Public Company CFO of the Year by the San Diego Business Journal for his transformational role at St. Bernard Software.

John received his BS in Business Administration with an emphasis in Accounting from San Diego State University. John was President of the Student Accounting Society and was honored as the College of Business Graduation Speaker for his graduating class.

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Mark McNally


Non commissioned officer in Army Special Operations where among other things I was: a psychological warfare team leader, paratrooper, linguist, and co-deployed with green beret teams worldwide.  I later became a skydiver and private pilot and travelled the world extensively. At my first big startup I was a founding exec and helped write the S1, did the road show and took an enterprise software company public in the very heady days of 1999, when we were the third most successful IPO of a very big year ( 1.0 also had a lot of character building for execs like me on the way down ;-)  From that and my previous military experience I realized I had found my calling: small teams, seemingly impossible tasks, limited resources and the importance of vision and leadership.  From there I became a serial entrepreneur… nine startups now, where I’ve been a founder, exec or investor/advisor and I’m hooked.  Some wildly successful, some not so much, many on the right trajectory… and this UBIX rocket ship (!) where we have the best team and most disruptive vision yet. Beyond this career focus, I'm the lucky husband of a beautiful woman way out of my league and two amazing boys.

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Miles Mahoney

Board Member

Miles is a successful, serial entrepreneur and executive coach with over 25 years of operational, financial and go to market leadership experience with private and public software companies. Miles spent the last 4 years focused on creating companies that addressed existing problems within the Industrial, Manufacturing, Security, and Healthcare vertical markets for the Industrial Internet of Things (IIoT) with Frost Data Capital.   Miles’ expertise and experience in start-ups, lean management strategies, and successful strategic investment transactions provides value to the boards and CEOs he supports.  Prior to Frost, Miles was CEO and Founder of Invest Idaho Innovation, LLC, the first ever foreign Investment fund focused on Technology and Innovation.  The fund was a $50M fund focused on early stage company investment as well to create a centralized tech-transfer and commercialization function to increase availability and access to investment capital for entrepreneurs and small businesses, better supporting new-firm formation and expansion.  Immediately prior to that, he held multiple leadership roles, President and SVP roles at Altair Engineering, SAS, BusinessObjects and Crystal Decisions.  Miles has a BA in Finance from Montana State University, where he played 4 years of college basketball and an MBA from Grazadio School of Management, Pepperdine.

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Bogdan Crivat

Bogdan is a senior technologist and software development executive with an excellent track of inventing, designing and leading teams to deliver advanced analytics technologies for enterprise or cloud. Noteworthy examples of his work include Microsoft's SQL Server Data Mining, the PowerPivot in-memory data storage technology (he is one of the core inventors of Vertipaq). At Predixion Software, he designed and developed the Machine Learning Semantic Model (a portable and reusable processing analysis pipeline), various Machine Learning engine integrations (R, Hadoop/Mahout) as well as Internet-of-Things (on-device analytics) products. Bogdan is the author or co-author of 13 patents (and a number of pending applications), mostly in the areas of data mining, predictive analytics and in-memory analytics.

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Donald Farmer

Donald Farmer is the Vice President of Product Management for QlikTech, the leading vendor in the emerging field of “Business Discovery,” a user-driven approach to business intelligence and interactive data analysis.  Donald is an internationally respected speaker and writer in the field of Business Intelligence, with over 25 years experience in data management and analysis. He has applied his knowledge in fields as diverse as medieval archaeology and fish-farming. Before joining QlikTech, Donald was a leader of the Microsoft Business Intelligence team, working on new products for ETL, predictive analytics and OLAP.   An author of several books and many articles, Donald is also a guest professor at Southwestern University in Chongqing, China.  He is married to Alison, an artist, and lives in an experimental woodland house near Seattle.

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Anthony Howcroft

Anthony is a technology-business leader, with 30 years experience in startups and major corporates spanning America and Europe. He is the CEO/co-founder of SWARM, which solves complex enterprise optimization problems using a multi-agent system with advanced reinforcement learning. Anthony has deep experience in sales, marketing and management, along with a software engineering pedigree. Based in California since 2014, he has been Chief Strategy Officer at an incubator, giving hands-on support to C-level execs at 20+ analytics & machine-learning startups. Prior to this he was a co-founder and member of the Executive Team at DATAllegro, the big data start-up acquired by Microsoft for $275M in 2008. He has a Creative Writing diploma from the University of Oxford, and is a published author of fiction, and a blogger on technology and enterprise startup approaches.

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Craig Macdonald

Craig Macdonald is a Managing Director at Accenture Digital, overseeing the Communications, Media and Technology practice as well as the global media and marketing analytics practice. Craig has a wealth of experience in the application of advanced analytics for financial services and telecommunications firms, as well as more recently the application of analytic insights in the media and advertising space. Before joining Accenture, Craig was the Sr. Director of Marketing for Bing at Microsoft, Group Product Manager at Google, Chief Marketing Officers at Covario (a digital advertising agency), head of product marketing for HP’s OpenView Software division, Vice President of Product Marketing at FICO, and Vice President at Gartner Group. 

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Yves de Montcheuil

Yves de Montcheuil is a recognized authority on digital business trends and information management. A former marketing executive at several successful IT vendors including Talend, he is the ‘Revenue Godfather’ at Restlet, a partner at startup accelerator Axeleo, and the president of the International Commission of Tech In France. Yves holds a master’s degree in electrical engineering and computer science and has more than 20 years of experience in software marketing. He is also a presenter, author, blogger and social media enthusiast.

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John Santaferraro

John Santaferraro is the founder and CEO of Ferraro Consulting. With 20 years of experience as a big data analytics executive, analyst, and consultant, John provides strategic marketing consulting for big data companies and works with innovative companies to define their analytics roadmaps. Previously, he was the interim CMO at Diyotta and vice president of marketing at ParAccel until it was purchased by Actian, where he stayed in that position to help guide the transition. He began his career in technology as the co-founder of a data warehouse startup company that eventually sold to Teradata. Along the way he has held executive big data marketing positions in top tech companies including Tandem, Compaq, and HP. When he’s not hiking, skiing, or snowshoeing in the Colorado Rockies, John loves to cook gourmet, collect fine wine, and brew craft beer.

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Drew Minkin

Chief Data Scientist, VP Product Management

Drew first tackled analytics in 1991 with his thesis on interpretations of an ancient Chinese text used as a decision engine.  More than twenty years ago, this passion for the arcane and complicated led him to becoming a digital artist turned self-taught programmer to solve magic squares and generate Postscript visualizations. For the last ten years, Drew has built machine learning bridges inside Fortune 10 business analytics through real time solutions and mentoring hundreds of professionals in becoming data scientists. Adding ventures of his own analytics practice taught him the only thing funner than reading history was writing your own story. As his third startup, UBIX piqued the thrill of trying to change analytics history. In our brief time together, Drew already fulfilled many life-long dreams with UBIX, including leaving an executive role to be its first employee. The greatest dream fulfilled for Drew so far has been building bioinformatics for cancer genomics research.  But then again, Drew’s just getting started.

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Rick Lamoreaux

VP Engineering

Rick Lamoreaux has been active in tech startups since the late-90s dotcom boom.  He was a founding developer for a network automation product that started as TrueControl and through a series of acquisitions has ended up as HP Enterprise's Network Automation product.  He also co-founded LetsPour, the one-time largest online Craft Beer retailer.  He joined UBIX as a senior developer and has since taken on the role of VP of Engineering. Rick has served in almost every role in software development, from coding to architect to management.  He is passionate about finding the fastest and best way to solve a problem, and his experience has been almost exclusively with small, massively over-performing teams.  He thrives on the challenge of finding the right path from vision to real-world solution. Outside work, Rick plays ice hockey with his wife, enjoys his gardens and cooking.  He lives in the Seattle area with three French Bulldogs and a flock of chickens. Oh, and Go Hokies!

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